Google Maps Business View Will Get Your Business Found!
Since 2012 Google had been rolling out Google Business Photos (GBP) across selected countries around the world. Google’s Business Photos is Google’s ubiquitous StreetView but for inside businesses.
To aide in the fantastic, but very labor intensive task of creating virtual business tours, the Google Trusted Photographer was born. Google photographers are trained in the techniques of Panosphere photography and a proprietary software package which creates a street view style tour of the interior of your business. As with all new products there was a bit of tweaking to get it right and today it has come of age and has been rebranded Google Maps Business View – a Maps product that lets you view a business on the inside. How awesome is that?!
When properly cited it will appear at the top of SERPs (A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page.) on a mobile device. In short Google Maps Business View populates nearly every search destination and it is undeniable that it enriches the content displayed when the results are shown.
Arizona 360 Tours I Google Business Photos
4410 W Union Hills Dr, #7B
Glendale, AZ 85308
(602) 888-3686
(602) 635-0715
website: www.arizona360tours.com
email: Mark@Arizona360Tours.com
So how does it work?
Business Views is attached to the Business’ Google+ Local Business Page. It is accessed through numerous Google digital real estate:
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The Knowledge
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Graph Maps Search
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Pegman Search
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Google+ Local Business Page
Throughout the Google digital real estate Business View is presented as "See Inside".
In the Knowledge Graph (this is the Panel that appears on the right hand side of the Search Engine Results Pages (SERPs) a business with Business View will have an extra tile reading "See Inside"
When properly cited it will appear at the top of SERPs (A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page.) on a mobile device. In short Google Maps Business View populates nearly every search destination and it is undeniable that it enriches the content displayed when the results are shown.
Why Do I Need Google Business View?
Humans process visual communication significantly faster than they do written; which means your customers buy products and services with their eyes first. Using Google Business View gives you a competitive advantage when it comes to getting your business in from 80% of consumers who begin their search for local services on Google. These stunning photographs turn your listing into an eye-catching invitation to your customers and prospects to explore and interact with your company. As Google Business View is still relatively new, by investing in the service, you’re local listing will stand out among your competitors’ listings during a search.
When Should I Get Google Business View?
Now! No, seriously, right now!
With a one-time cost to hire the photographer, a few hours to actually take the photos, and the added benefit that YOU keep the copyrights to all the photos, the added SEO benefits, and advantage you’ll have over competitors’ listings there is no reason you shouldn’t find your local photographer and get an appointment set up, RIGHT NOW!
Top 5 Reasons To Get Google Business View?
Shopping for a car, a dinner reservation, event tickets, or vacations? The Internet has changed how we decide to buy. Google Business View virtual tours are ideal for any business or brand with a physical location open to the public. Google answers over 100 Billion searches in a single month. So, in the few minutes it takes you to read this, there will be over 7.5 million searches on Google. Each search presents a new opportunity to reach consumers when they’re most engaged. When considering this, it’s no surprise that businesses of all kinds are adopting this.
Top 5 Reasons To Get Google Business View?
1. Get Discovered
Your Google virtual tour will appear in more than Google Maps, it will also be shown in organic Google search and on your Google+ Local page. Additionally, you virtual tour can also be embedded to your web pages and social media outlets such as Face book. With four access points to your virtual tour (organic search, Google+, Google Maps, Pegman) it’s nearly impossible for Google users to miss it!
2. Attract More Customers
97% of people search for local businesses before making a decision. Google Business View offers a significant advantage over your competitors by providing your potential customers that extra level of confidence by allowing them to see inside. It’s a fact, images have a significant impact to a person’s decision making when searching for local businesses. Supplying a virtual tour sets you apart from your competitors and provides an experience that’s informative and entertaining.
3. Convert More Customers
Studies show that 59% of customers visit a business within the same day of their search and 18% of local searches lead to a purchase within the same day.
Consider the NYC Restaurant week case study where 84% of the 1300 surveyed customers said Business View played a factor in their restaurant choice. Or, the Leeke’s case study that showed a 20% increase to in-store traffic the year following their tour. Google Business View virtual tours drive more business.
4. Drive Engagement and Encourage Positive Reviews
Naturally, you will benefit form the increased interaction your business listing receives as the virtual tour drives more traffic. This increase in engagement, in turn, results in more reviews of your business. More reviews can be good, but it can also be bad. With a virtual tour your customer knows what to expect before they visit and is less likely to have disappoint or to feel misled. Positive reviews come form customers who feel like their expectations were met or exceeded. Viola!
5. It’s Simply Affordable
Google Business View may be one of the most inexpensive virtual tour products on the market. The best thing, there’s no “catch”. Google hosts the tour for you at no cost – forever. There is no question of the cost-benefit as there no recurring fees and the cost for most businesses is under $2,000 – a small price to pay for something with an indefinite return!
Case Study Results
84%
of 1300 surveyed customers said Business View played a factor in their restaurant choice
55%
of all participating restaurants had Business View and results showed that diners were more likely to reserve a table at those restaurants
50%
of visitors who viewed Business View for a given business clicked through to make a reservation
30%
higher click through to reservations for restaurant listings that included Business View
Call today and get your Google Business View on the map!
(602) 888-3686
(602) 635-0715
